About Product

Moralis Money is a blockchain data analysis and DeFi trading platform. It offers insights into tokens, wallets, and portfolios, including strategic metrics. With this information, traders can easily analyse market trends and make trading decisions.

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Business goals

Increase user engagement
- Increase trading tokens opportunities (CTA1)
- Increase premium subscription users (CTA2) </aside>

Problem Statement

This platform initially allowed users to view their portfolios but lacked features such as the ability to compare portfolio performance across multiple wallets and access key information. This limitation made it difficult for users to make profitable trading decisions.

This could impact user engagement, as well as limit subscriber growth and trading opportunities.

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Breakdown of the problem

Users cannot compare their portfolio with others.
Users are unsure which wallets to compare.
Users lack guidance on profitable trading strategies.
Users don’t have a seamless way to become premium members. </aside>

Challenge

Enhance the portfolio page by introducing Comparison Mode, enabling users to compare their portfolio against the top profitable wallets and tradings.

The portfolio page should be intuitive and comfortable for users to observe their wallet individually as well as in comparison mode.

Automatically introduce recommended profitable wallets for comparison.

Provide suggested profitable trading strategies (both free and paid) based on these comparisons, helping users make more informed and confident trading decisions. ✨

My responsibility