Last update: 12/June/2025

Project Outline

This is a solo and collaborative project completed as part of the https://www.uxdesigninstitute.com/courses/product-design. This case study showcases a UX project completed between Nov 2024 and Jun 2025.

🎯 Project Goal

Create a new airline platform that stands out in the market with a mobile app that streamlines the user experience, providing a seamless and intuitive booking process.

Product and Use Case

Booking process on a new airline mobile app ✈️📱

Searching for a location, dates, number of passengers
Choosing a flight fare, price, extras, proceed to booking summary

🧩 Challenge

As the UX designer and researcher on this project, my role is to design a booking process that is comfortable for users while avoiding common issues found in other flight booking apps by introducing innovative design solutions.

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In this project, I aimed to identify users’ pain points, positive experiences, and needs through research and analysis.

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⛰️ The Process

I have started conducting an online survey to better understand the market users. More process will follow.

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🔍 Research - Online survey, Competitive benchmark, Usability test

🧠 Analysis Block - Affinity diagram, Customer journey map

🎨 Concept Block - Flow diagram, Interaction sketches

🖼️ Final Design - Prototype

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